Cookie Policy

This Cookie Policy explains how we use cookies and similar technologies when you visit our website. By using our website, you consent to the use of cookies as described below.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the website remember your preferences and understand how you interact with the site.

Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They cannot be disabled.

Session cookies — Keep your shopping cart and checkout session active while you browse.

Analytics & Performance Cookies

These cookies help us understand how visitors interact with our website so we can improve the experience.

Google Analytics (_ga, _gid) — Measures website traffic and user behavior. Data is anonymized. Duration: up to 2 years.

Marketing & Advertising Cookies

These cookies are used to deliver relevant ads and measure their effectiveness.

Facebook Pixel (_fbp, _fbc) — Tracks visits from Facebook ads and measures conversions. Duration: 90 days.
TikTok Pixel — Tracks visits from TikTok ads and measures conversions.
Facebook Click ID (fbclid) — Captures the click identifier from Facebook ad links for attribution.

Affiliate & Attribution Cookies

These cookies track how you arrived at our website so we can attribute sales to the correct marketing channel or partner.

Affiliate cookie (_aff) — Stores the affiliate partner who referred you. Duration: 90 days. Cleared if you arrive from a new source.
Admitad cookie (_aid) — Stores the Admitad affiliate network tracking ID. Duration: 90 days. Cleared if you arrive from a new source.
UTM parameters — We capture URL parameters (utm_source, utm_medium, utm_campaign, etc.) to understand which marketing campaigns bring visitors. These are stored in your order metadata, not as persistent cookies.

Third-Party Cookies

Some cookies are set by third-party services we use. These services have their own privacy policies:

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

View and delete existing cookies
Block cookies from specific or all websites
Set preferences for certain types of cookies

Please note that disabling essential cookies may affect the functionality of our website, including your ability to make purchases.

Updates to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page.

If you have any questions about our use of cookies, please contact us at support@witchwish.com.